Simply Spiked™ Peach today unveiled its full lineup of four flavors for its launch this month.
Signature Peach, Strawberry Peach, Kiwi Peach and Mango Peach will be available nationwide in a 12-pack variety pack, joining Simply Spiked Lemonade on shelves. Signature Peach also will be sold in 24-ounce singles, a crucial package at convenience stores, joining 24-ounce singles of it three lemonade flavors that launched last month.
“People have been asking for this flavor since Simply Spiked Lemonade dropped last summer. We can’t wait for our fans to get a taste of Simply Spiked Peach,” says Ashley Austin, associate marketing manager for Simply Spiked Peach.
As the brand gears up for the launch, Simply Spiked Peach has enlisted actor and comedian Ron Funches to star in ads that begin appearing online this week. In the spot, dubbed "Juicy Calls," Funches is dressed in satin pajamas, lounging on a bed and holding a can of Simply Spiked Lemonade.
"New Simply Spiked Peach has somehow made peaches even more adult," he says, hinting at the risque double entendre associated with the peach emoji. Funches is helping the brand celebrate its launch by giving legal-age consumers a chance to have the new Simply Spiked Peach flavors delivered to their door. (More details are here.)
The latest innovation stemming from the relationship between Molson Coors Beverage Company and The Coca-Cola Company, Simply Spiked Peach arrives at a time when peach is en vogue.
It is the most popular beverage flavor on a leading social media platform. And Circana (formerly IRI) wrote that peach flavor is expected to outperform 90% of all other food and beverage ingredients over the next four years, resulting in a 137% boost in peach-flavored total alcohol and beer dollar sales over four years.
“It's made with 5% real fruit juice, squeezed then concentrated, which really gives Simply Spiked Peach its natural flavors,” she says.
Simply Spiked has also taken a central role on the Peacock hit “Bel-Air,” where it’s appearing in five episodes, playing a pivotal role in the character arc of Hilary Banks, a social media influencer looking to strike a deal with the brand.
“It was a really big win for the brand to appear on the show this way,” Austin says. “We’ve had a lot of success with brands appearing on TV shows, but the meta storyline that integrated Simply Spiked Peach into the plot made this unique."
Molson Coors is pouring more behind Simply Spiked Peach’s launch than it did last summer with Simply Spiked Lemonade, which finished 2022 as Circana’s No. 2 top new product in sales and No. 1 in velocity. In all, the franchise is making an effort to get the brand in front of even more drinkers in 2023, Austin says.
“We’re on a mission to make Simply Spiked a top FMB brand,” she says. “We believe the sky’s the limit with this brand.”