It only takes a few mosquitoes to take the chill out of summer’s best beer-drinking moments.
So Coors Light – the official beer of everything unofficial – is introducing a new tool that aims to save summer outings from summer’s most notorious pest. The Coors Light Thirst Trap, a 3-D-printed funnel, attaches to a 12-ounce can of Coors Light and attracts – and traps – the bothersome bugs.
“Officially humans love Coors Light, unofficially so do mosquitoes. So we're directing mosquitos straight to the source: the remnants of your delicious beer. By doing so, we’re reclaiming outdoor spaces during the best parts of summer,” says Lindsay Wesloski, marketing manager for Coors Light.
The limited-edition Coors Light Thirst Trap – available online for $5 – works like this: A drinker cracks open a Coors Light and drinks it, leaving a few sips at the bottom. From there, they clip the Thirst Trap onto the mouth of the mostly empty can, attracting mosquitos with the sweet scent of beer. The mosquitos stay in the can, allowing consumers to chill bite-free with their friends.
The Thirst Trap, made of 3-D-printed resin, is Coors Light’s latest volley in its summer marketing program, where it’s declared itself the Official Beer of Everything Unofficial — ranging from snagging great seats at a ballgame to relaxing in a pool.
Earlier this month, it partnered with star quarterback Patrick Mahomes, who acted as an unofficial spokesman for The Coors Light, a limited-edition flashlight that generated substantial buzz and sold out quickly.
“Coors Light celebrates the best unofficial moments of summer. It’s hot, the weather’s nice, people want to spend as much time outside as possible,” Wesloski says. “The Coors Light Thirst Trap makes those moments just that much more enjoyable.”