The past year has been a busy one for Molson Coors’ non-alc portfolio.
Over just the past several months, the company has increased its investment in ZOA, the better-for-you energy drink, and established a U.S. partnership with Fever-Tree, the world’s leading maker of premium carbonated mixers and drinks.
And Molson Coors isn’t resting. Available now nationwide is Naked Life, the non-alcoholic ready-to-drink cocktail with five flavors, including Mojito, Classic G&T, Negroni Spritz, Cosmo and Margarita.
Founded in Australia, the brand is the No. 1 brand of non-alcoholic cocktails in that country, according to Quantum and IRI.
Naked Life arrives in the U.S. as non-alcoholic ready-to-drink beverages are up 142.2% in dollar sales, according to Circana year-to-date for the week ending April 25.
Vice President of Non-Alc Kevin Nitz says that Naked Life is a perfect fit for Molson Coors.
“We’ve been watching the non-alc RTD space for quite some time,” he says. “Naked Life ticks all the boxes. Whether relaxing beachside or attending a cocktail party with friends, it’s another way to give consumers a choice when they are choosing not to drink but still want to be part of the occasion.”
Naked Life is already available for purchase its website and on Amazon, and it’s starting to appear in major retailers nationwide.
An accessible, premium non-alc option
Nitz explains that Naked Life differs in important ways from most other brands in the non-alc RTD space.
“Naked Life Non-Alcoholic Cocktails deliver a true-to-cocktail experience,” says Nitz. “It has 0 grams of sugar and only 5 calories. It’s also at an attractive price point for the category, meeting consumers where they are with what they want.”
To create the beverages, Naked Life uses high-quality ingredients, including distilled botanicals to replicate the flavors of the cocktails.
"Naked Life is exactly the type of innovation we aim to bring to Molson Coors," says VP of Innovation Jamie Wideman. “Consumers are seeking sophisticated, alcohol-free options and Naked Life delivers a premium experience that fits seamlessly into any occasion."
David Andrew, founder of Naked Life, commented in September that Molson Coors was the ideal company to bring the brand to the U.S.
"We're thrilled to join forces with Molson Coors," says Andrew. "This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future."
Ready To Raise a Glass
Nitz adds that whether you're skipping alcohol for the night or simply want a high-quality, non-alcoholic option, Naked Life delivers a cocktail experience worth toasting. It is available online today at Amazon or drinknakedlife.com, and in select stores nationwide.