✓ “Mix with the Best” - Fever-Tree's first national campaign in the U.S. – is letting you in on bartenders’ best kept secret: high-quality, premium mixers matter.
✓ The ads will air across TV, digital, and streaming, including top-tier live sports moments.
✓ The campaign comes just over a year into Fever-Tree's partnership with Molson Coors in the U.S.
Spirits are often the headliner in a mixed drink, but the mixer you use matters. It’s literally in the name. Mixed. Drink. And if ¾ of your drink is the mixer, why not mix with the best?
That’s the sentiment at the core of Fever-Tree – the world’s #1 premium mixer - and it’s the premise of its first national campaign in the U.S., which begins airing this week. “Mix with the Best” invites people to elevate every pour, whether at home or a high-end cocktail bar, and it’s a reminder that they don’t have to compromise on quality for convenience.
“Leading bars and restaurants and the most renowned bartenders trust Fever-Tree as their mixer of choice,” says Tracey Bien Schenck, Senior Director of Non-Alc Marketing at Molson Coors Beverage Company. “This new campaign lets drinkers in on bartenders’ secret, helping them to enjoy that same premium cocktail experience that’s backed by the pros.”
Elevating Every Pour: A Bartender’s Best Kept Secret, Now Yours
The new Fever-Tree spots take the viewer on a journey of a cocktail from bar to home, starring real bartenders and the high-energy whirlwind of upscale cocktail culture – with Fever-Tree Tonic Water, Club Soda, Sparkling Pink Grapefruit, Ginger Beer, and Ginger Ale at the center.
The scenes culminate with a bartender sliding a Fever-Tree Tonic Water down the bar and into a host’s kitchen as they mix high-quality drinks of their own.
“A bartender’s best kept secret... is now your secret too.”
WATCH THE :30 SPOT HERE:
Bartenders appear throughout the campaign – reinforcing that the professionals who care more about taste choose Fever-Tree. But the message is bigger: great drinks aren’t reserved for professionals; anyone can elevate their drink by choosing Fever-Tree.
A secret no more, the campaign will run across TV, digital, and streaming platforms, airing during shows on Peacock and Bravo. The ads will also appear across marquee media moments including the Kentucky Derby, Wimbledon, the ESPYs and the U.S. Open.
And to support the campaign, Fever-Tree will also deploy a significant increase in media investment compared to last year and the brand’s biggest-ever 360 marketing program. The creative will be complemented with influencers, social amplification and a retail campaign focused on seasonal cocktails, and more.
It’s all in the effort to ensure that consumers know mixing with the best means mixing with Fever-Tree.
Mixing with Momentum
The campaign comes just over a year after Molson Coors and Fever-Tree announced a strategic partnership in the U.S. that added the brand to an iconic lineup of beverages as Molson Coors expands its beyond beer portfolio. And while the campaign lets the nation in on bartenders’ secret, the momentum has already been building with Molson Coors.
Fever‑Tree is the No.1 brand in the premium mixer category and the largest brand in both ginger beer and tonic water. Fever‑Tree is growing across every segment, with continued momentum carrying into 2026. The brand is also expanding its presence with increased distribution and visibility nationwide – now gaining more placements at chains like Hannaford and Meijer.
And the awards are rolling in, winning Drinks International Best Selling Mixer for the 12th year in a row, a Progressive Grocer Editors’ Choice award for Pineapple Ginger Beer and Classic Mojito Mix, and more.
For Molson Coors, Fever-Tree is already making a meaningful business impact as the biggest revenue per hectoliter brand in the portfolio, aside from full strength spirits. But it’s all just the start of plans for the brand, as it begins to deploy its biggest media and programming push yet aimed at unlocking even more growth.
So, whether it’s a Mule with Fever-Tree Ginger Beer, a Paloma with Fever-Tree Sparkling Pink Grapefruit, or a Gin and Tonic with Fever-Tree Tonic Water, the message is simple: when the mixer makes up ¾ of your drink, mix with the best. And that means Fever-Tree.
“For the last year, we’ve been laying the groundwork for the next phase of growth for Fever-Tree,” says Bien Schenck. “The secret is out, the campaign is here, and we’re ready to take the brand to new heights across the country.”