✓ When everyone else is overthinking what to bring to seasonal gatherings, Molson Coors’ new campaign reminds 21+ consumers to keep it simple – just bring the beer
✓ In an era where 74% of Millennials and Gen Z in the U.S. are choosing memorable experiences over traditional gifts, the campaign shows how beer can be the perfect affordable option for 21+ drinkers
✓ “Just Bring the Beer” champions beer as a no-fuss affordable option for the holiday season and will appear in key markets across the U.S., along with amplification from social creators
The holiday season often feels like an endless cycle of decisions — from long shopping lists to packed social calendars. With so many choices already in the mix, Molson Coors wants to remind 21+ drinkers that celebrating life’s moments doesn’t need to be so overwhelming.
In fact, there’s no need to overthink what to bring to the next holiday party or add to your holiday wish list — just bring the beer and make some memories instead.
In a new campaign from Molson Coors, when everyone else is overthinking what to bring to Friendsgiving or other seasonal gatherings, "Just Bring the Beer” reminds consumers that the answer is simple. And in an era where 74% of Millennials and Gen Z in the U.S. are choosing memorable experiences over traditional gifts, the campaign shows how beer can be the perfect affordable option for 21+ drinkers when hanging out with friends and family.
“The message of ’Just Bring the Beer’ is clear: the holidays are about connection, and nothing brings people together quite like a beer,” says Chief Marketing Officer Sofia Colucci. “Our brands are ready for any party, from impromptu hangs to festive holiday gatherings.”
The Perfect Pairing for the Season
Kicking off in time for Friendsgiving and the holiday season, “Just Bring the Beer” is a simple reminder that beer is the ultimate no-pressure, no-pretense crowd pleaser. And with various Molson Coors beers playing a part in the campaign, from crowd-favorites like Coors Light, Miller Lite and Coors Banquet to beers that elevate the occasion like Blue Moon and Peroni, it highlights beer as the perfect complement to any holiday gathering.
“It’s not about deciphering fancy labels or needing to buy tons of ingredients for a complicated cocktail,” Colucci said, “Beer is shareable, affordable, pairs well with food – and it doesn't require all the prep, allowing you to really celebrate what the season is all about.”
The “Just Bring the Beer” campaign is piloting in select markets across the country including Chicago, Charlotte and Dallas, appearing on out-of-home billboards and at select retail locations. It’ll also be amplified across social and via creator partnerships.
For 21+ consumers looking to bring the beer with a side of humor, Molson Coors is also releasing limited-edition Beer Dinner Decals that let drinkers label any case of beer as a traditional holiday dish, like mashed potatoes, green bean casserole or turkey. With cheeky sayings like “You're welcome for not cooking” the decals playfully show how beer is a welcome addition to the party.
Decals are available online here and consumers can learn more about the campaign at justbringthebeer.com.
As for what’s next, Colucci adds that while “Just Bring the Beer” will run through the end of the year, it’s the first new work by the Molson Coors portfolio that highlights beer as the perfect option to celebrate any occasion – with more expected in 2026.