✓ Miller Lite and Miller High Life are teaming up for a new twist on a holiday cocktail classic, with both brands also rolling out festive holiday merch
✓ Miller Lites returns for another year in Milwaukee, bringing holiday cheer with more than 1 million LED lights along with a synchronized soundtrack
✓ Other Molson Coors brands are getting in on the holiday spirit, including ZOA Energy’s “Dwanta” Holiday Punch and Peroni Nastro Azzurro’s collab with Alp N Rock
As the weather cools and the first flakes fall, that can only mean that the holiday season is finally here.
And whether you’re looking for a seasonal sip or festive flare to wear on your sleeves, Miller Lite and Miller High Life have you covered.
“The holidays are all about celebrating together, raising a glass and kicking it back with friends and family – and there’s no better way to do that than with an iconic beverage in hand,” said Alan Bremerkamp, Marketing Director of Miller Lite. “Miller Lite and Miller High Life have been around for more than 170 years collectively. We know a thing or two about holiday cheer, and this year we’re bringing it to life all season long.”
Seasonal Sips and Festive Flare
While the chestnuts are roasting on the open fire, what happens when two iconic brands, Miller Lite and Miller High Life, team up to concoct new versions of a quintessential holiday cocktail? BeerNog is the answer.
Befitting its dive-bar credentials, Miller High Life’s version displays notes of peanuts and smoked sea salt, while Miller Lite’s is smooth and unexpectedly crisp, with toffee and refreshing ginger flavors. Both brands are working with social influencers to spread the festive fun, and recipes can be found on millerlite.com/millerfamilybeernog.
Building on its holiday plans, the two brands are also helping 21+ consumers find something festive to wear to their favorite neighborhood bar, dropping limited-edition holiday swag.
The Miller High Life collection, in partnership with Junk Food Clothing, features fleeces with vintage holiday-inspired designs. You can browse the offerings here. The brand is also offering 21+ consumers the chance to win** holiday crewnecks and Venmo prepaid cards that can be used to purchase beer with the Spread Cheer with the Champagne of Beers sweepstakes. Click here to enter and for the full list of official rules.
Meanwhile, Miller Lite is getting festive with a brand-new holiday sweater, which also nods to the brand’s 50th anniversary. You can purchase the stylish holiday knit sweater here.
And for those local to Milwaukee, Holiday Lites is returning for another year, brightening Miller Valley and bringing joy to the community. This year, the show features more than 1 million energy-efficient LED lights and a synchronized soundtrack provided by 91.1 FM. Beginning on Dec. 5 and running through the 26, the lights can be seen at the Plank Road House (3897 W State St.) every ten minutes between 5 and 9 p.m.
Holiday Hype
Whether it’s reminding 21+ consumers not to stress about the endless holiday duties with Just Bring the Beer, Molson Coors and several other of its other brands are also getting in on holiday festivities this year, bringing energizing holiday spirit and stylish winter gear. Here’s how:
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Dwanta Clause is Coming to Town: ZOA Energy is back with the return of Dwanta’s Holiday Punch. Inspired by Dwanye “The Rock” Johnson’s holiday alter ego, Dwanta Claus, the flavor combines a blend of cranberry and citrus with energy and electrolytes. Learn more by watching “Dwanta’s Lost Can.”
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Apres Ski Into the Holidays: Staying warm and cozy during the holiday season is important, and for the second year in a row, Peroni Nastro Azzurro is partnering with luxury clothing brand Alp N Rock for a limited-edition clothing collection. Elegant and cozy, the items include co-branded fitted sweaters, crewnecks, henleys, beanies and belt bags. All the items can be purchased here.
Here’s to raising a glass, celebrating responsibly and sharing moments that matter this holiday season!
** NO PURCHASE NECESSARY. Promotion begins on 11/3/25 and ends on 12/31/25 at 11:59 PM CT. Open only to legal residents of 50 U.S. (D.C) who are at least 21 years or older. See Official Rules for details, including how to enter, odds, prize details, and restrictions. Beer money awarded as a $15 Venmo payment or prepaid card. Venmo payments subject to Venmo User Agreement. Prepaid cards subject to Cardholder Agreement. Void where prohibited.