Simply Spiked™ Peach hits shelves this month

The Simply Spiked family is growing.

Following the hot start of Simply Spiked Lemonade, Molson Coors Beverage is set to introduce Simply SpikedPeach as the newest addition to the Simply Spiked franchise.

The new variety, which lands on U.S. shelves March 27, has been on the Simply Spiked radar since it launched last summer, says Josh McDonald, senior marketing manager for Simply Spiked products.

“Peach is something our fans have been asking for since the first day Simply Spiked was in market,” he says. And with its introduction, Simply Spiked is evolving into a full-fledged line of flavored alcohol beverages with 5% real juice.

“Simply Spiked Peach delivers on the great flavor and 5% real juice that drinkers have come to expect,” McDonald says.

Peach is having a moment right now. Fundraising platform Helio found that peach is the most popular beverage flavor on a leading social media platform. And IRI wrote that peach flavor is expected to outperform 90% of all other food and beverage ingredients over the next four years, resulting in a 137% boost in peach-flavored total alcohol and beer dollar sales over four years.

“Simply Spiked Peach has 5% real juice and is packed with deliciousness. We think people are going to love it, especially with peach flavor being so popular right now,” he says.

Simply Spiked Peach is the latest iteration in the relationship between Molson Coors and The Coca-Cola Company, a tie-up that continues to bear fruit. The pair first teamed up to mastermind the introduction of Topo Chico Hard Seltzer and followed with Simply Spiked Lemonade, which got off to a fast start after its June launch, ending 2022 as IRI’s No. 2 top new product in sales and No. 1 in velocity.

“Because we launched halfway through the year, this is more like Year 1.5,” McDonald says.

Whether you call it Year 1.5 or Year 2, McDonald says the brand will have the capacity to meet demand, having opened new production lines at Molson Coors' Fort Worth brewery.

Simply Spiked Peach also is getting some attention from Hollywood. The brand will appear in season two of Peacock's original hit show, “Bel-Air” which premiered on Feb. 23 with new episodes airing weekly on Thursdays. Episode 3 airs March 9.

Simply Spiked Peach isn’t the only new product debuting this winter. Simply Spiked Lemonade introduced a trio of new packs at the end of February: six-packs of its Signature Lemonade flavor, a 24-pack variety pack of existing lemonade flavors and 24-ounce cans of Simply Spiked Blueberry Lemonade.

“We think these new packs can attract new legal-age drinkers to Simply Spiked Lemonade and open up new distribution channels, as well,” McDonald says. “With Simply Spiked Peach and Simply Spiked Lemonade marching together, we’re ready to rock in 2023.”

“Simply Spiked” and “Simply Spiked Lemonade” are trademarks of Simply Orange Juice Company. “Topo Chico” is a trademark of The Coca-Cola Company.