✓ Just in time for International Beer Day, Miller Lite will give away 50,000 beers in honor of its golden anniversary of 50 years
✓ Announcement of the nationwide toast was kicked off by Miller Lite superfan Luke Combs, who gave a cheers to the brand on his social
✓ Bars across the United States are joining in on the national celebration along with
a special “beer drop” at the Miller Brewery in Milwaukee
From sharing legendary stories from years’ past to releasing special-edition gold cans, Miller Lite has been celebrating its 50th anniversary in true iconic fashion all year long. But what better way to celebrate decades of Miller Time than by raising a glass, can or bottle with as many 21+ fans as possible?
On August 1, a.k.a. International Beer Day, Miller Lite will give away 50,000 beers coast-to-coast with a special toast in each time zone at 4:50 p.m. (“for” the “50th” – get it?).
According to Global Vice President for the Miller Family of Brands Ann Legan, the brand wanted to honor Miller Lite with a celebration big enough to fit the occasion.
“For the 50th anniversary, we wanted to create a celebration with fans that matches the legendary status of the Original Light Beer,” she says. “So we thought big. By giving away 50,000 Miller Lites, we’re toasting to 50 years of great memories – and the many more memories we will make in the next 50 years.”
The countdown begins now
21+ fans can join in on the celebrations in the brand’s hometown of Milwaukee. The Miller Brewery will kick off a countdown to the national cheers on August 1 with a larger-than-life 6-pack of Miller Lite. NYE-style countdowns with the cans will drop at precisely 4:50 p.m. local time for each of the six different time zones across the country. Fans can also enjoy the beer drop livestream on YouTube and Instagram – because no matter where you are, it's still Miller Time.
Those outside of Milwaukee looking to celebrate can find the location of the closest participating bars by visiting MillerLite.com and using the special bar locator. The best part? It’s on Miller Lite, while supplies last. Those without a nearby celebration can still toast to Miller Lite by visiting MillerLite.com to be one of the first to register to get their next Miller Lite on us.*
Announcement of the nationwide toast was kicked off by Miller Lite superfan Luke Combs, who gave a cheers to the brand on his social.
According to Legan, Miller Lite’s 50K Beers for 50 Years celebrates the brand’s ability to bring people together, even half a century after its launch.
“The 50th anniversary is more than just a milestone for Miller Lite, it's a celebration of our fans and the five decades we've spent together enjoying Miller Time,” says Legan. “We’re excited to raise a glass to the Original Light Beer and, cheers to many more years of memories.”
*NO PURCH. NEC. Open to legal res of 50 US(DC), 21+ only. Ends 8/2/25 at 3:00 AM CT or when all the 38,750 prizes have been claimed, whichever comes first. See Rules at millerlite.com/toast for entry and prize details & odds. Void where prohibited. Prize awarded as $5.00 transfer into winner’s Venmo account or a $5.00 prepaid card.