✓ Patrick Mahomes returns for another novel promotion with Coors Light for a fourth straight year
✓ Off the field, the three-time football world champion and two-time league MVP is a huge fan of Coors Light
✓ All proceeds go to Patrick’s 15 and the Mahomies Foundation
Everyone knows Coors Light is the chill choice. It’s cold filtered, cold lagered, and cold packaged to create Mountain Cold Refreshment in every sip.
But how does Patrick Mahomes, the three-time football world champion and two-time league MVP manage to keep his cool while playing in such a fierce sport?
21+ consumers can, figuratively at least, find out by stepping into Mahomes’s chill headspace with The Patrick Plunge, a cold plunge shaped like his head.
“Both Coors Light and Patrick Mahomes know the importance of staying chill,” says Vice President of Marketing Marcelo Pascoa. “This is a fully functional, high-performance cold plunge installation designed to deliver the same chill that Mahomes’ swears by, but with a Coors Light twist.”
Cold plunges have surged in popularity over the past decade and have been going viral on social media. Mahomes is no stranger to the dip, regularly using them as part of his workout routine.
“Cold plunge in the shape of my head? That’s next-level chill,” says Mahomes. “The Patrick Plunge brings the chill and the fun like only Coors Light can.”
If you think we’re joking, watch Mahomes step into the chillest place on Earth – his own head – below:
Those who’d like to experience it for themselves can try out the Patrick Plunge in person by visiting KC Live! in Kansas City on July 19. Though spots are limited, 21+ adults can sign up here for a $15 donation. All proceeds will go directly to Mahomes’s foundation, 15 and the Mahomies.
Those who’d rather not dunk themselves into a bath of cold water can also purchase Mini-Patrick Plunges. The coolers might not be big enough to plunge your whole body into, but they can certainly keep your beverage of choice chilled.
The Mini-Patrick Plunges are available for $40 and can be purchased here. Proceeds from the sales will, once again, go to support the 15 and the Mahomies Foundation. But be sure to hurry, as only 45 are available.
Keeping things Chill
This is the fourth year in a row that Coors Light has found an unconventional way to work with the star quarterback. Mahomes and Coors Light have found some creative brand activations including the Coors Light Bear and The Coors Light (a.k.a. a flashlight). Last year, he even filmed The Coors Light Time Capsule Commercial, which was ceremoniously buried in Golden, CO.
The Patrick Plunge itself is yet another example of Coors Light helping 21+ drinkers choose Chill in the most heated situations. The brand debuted the Cold Tux to bring chill to hot summer weddings, it plunged radio announcers into ice baths as part of its Cold-Activated Announcers program, and it rewarded loyal baseball fans enduring obstructed views to support their team with Coors Light.
From the hottest summer weddings to the chillest ritual in sports, Coors Light is bringing its signature chill to every occasion.