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Matt Lafferty

Matt Lafferty

  • News
    US Brands

    Keystone Light is a top growing brand, according to Morning Consult

    Dec 22, 2023 by Nick Kindelsperger
  • News
    US Brands

    Keystone Light boosts rural outreach with Realtree camo collection, media investment

    Aug 26, 2022 by Alex Parker
  • News
    US Brands

    Keystone Light looks to connect with more rural drinkers with new campaign

    May 18, 2022 by Alex Parker
  • News
    US Brands

    Coors Seltzer Orange Cream Pop aims to be the ‘must-try’ flavor of the summer

    Jun 10, 2021 by Alex Parker
  • News
    US Brands

    Made with a mission: Coors Seltzer launches nationwide

    Oct 06, 2020 by Alex Parker
  • News

    Overhauled Redd’s Hard Apple slated for March debut

    Feb 18, 2020 by Peter Frost

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  • News
    US Brands

    Committed to the Core: How Molson Coors is devoting more to its biggest brands

    Sep 17, 2025 by Nick Kindelsperger
  • Features

    Behind the Brew: Why the On-Premise Is More Than a Sales Channel — It’s a Consumer Connection

    Sep 10, 2025 by Nick Kindelsperger
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    US Brands

    Touchdowns and Tailgates: How Coors Light and Miller Lite are tackling football season

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