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Ryan Reis
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Coors Light becomes first-ever official beer sponsor of ESPN's 'College GameDay'
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Coors Light’s ‘Made to Chill’ campaign generates promising early buzz
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Coors Light unveils “Made to Chill” campaign
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MillerCoors revamps marketing approach in effort to win back drinkers
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Growing Latino influence in beer shines through on holidays
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Coors Light Silver Seats begin rolling out to baseball stadiums
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New Coors Banquet ads celebrate the brand’s heritage
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Coors Light unveils ‘smart’ tap handle powered by Bud Light negativity
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Coors Light to hammer message of cold refreshment
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Coors Light to Host #ToastToFarmers
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Coors Light moving off the mountain and into the bar
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Coors Light going big on TV during December
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Beyond Beer
ZOA aims for gains with fresh look and new marketing platform
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Leader to Leader: Three immigrant stories
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Trends & Analysis
As summer hits, drinkers embody a paradox
