Peroni Nastro Azzurro knows how to enjoy summer the Italian way.
As the number one Italian beer brand, it’s in the brand’s DNA. So as the weather warms up, Peroni is putting its own spin on a classic Italian summer treat. Crafted in partnership with Emmy Award-winning chef, author, and TV personality Giada De Laurentiis, the brand is bringing Peroni Italian Beer Ice to summertime revelers across the states.
“Italian ice has always held a special place in my heart—it’s my favorite summer treat, and when you add a Peroni to the mix, I feel like I'm back in Italy,” said Giada De Laurentiis. “Peroni Italian Beer Ice is a fun, refreshing combination to bring crisp taste and Italian style to your summer occasions, and I’m so excited for you to try it.”
Complete with up to 5% ABV and all the style you'd expect from the Italian beer brand, the delicious collaboration brings la dolce vita to summer in frozen form. It’s meant to be enjoyed the Italian way, nice and slow while savoring the distinct and refreshing flavors of citrus and crisp taste of Peroni in each bite.
“As Italy's favorite beer brand, Peroni Nastro Azzurro brings undeniable Italian style and flair to the category and continues to find ways to celebrate life’s simple pleasures,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. “No one brings the ‘la dolce vita’ spirit to life quite like Giada De Laurentiis, and we’re thrilled to partner with her to serve up something truly refreshing for the summer.”
Fans 21+ can visit http://www.peroniitalianbeerice.com for more information on how to get a 6-pack. Starting June 26, a limited quantity will be released daily for 10 days while supplies last.
Not only is Giada putting her world-class culinary mark on the one-of-a-kind treat, but she’ll also be sharing Peroni Italian Beer Ice with 21+ consumers in New York City. The Peroni Italian Beer Ice truck will appear at Baby Luc’s Pizzeria in Brooklyn on July 1 between 4:30-8:30 p.m. ET, and Giada will be stopping by between 5:30-7:30 p.m. ET, helping fans join the Italian-style summer celebration with complementary samples of Peroni Italian Beer Ice, and Peroni Nastro Azzurro available for sampling too.
La Dolce Vita
Peroni Italian Beer Ice isn’t the only way 21+ consumers can enjoy an Italian-style summer. With a duo of the iconic Peroni Nastro Azzurro and Peroni 0.0 non-alcoholic beer, Peroni offers a refreshing sip for any summer occasion. The brand continues to see momentum and that’s not slowing down during beer’s biggest selling season, up over 12% in dollar sales for the 13 weeks ending June 15 and outpacing key competitors in both dollar sales and velocity.
Through its partnership with Giada, the brand has also unveiled Peroni-infused recipe collaborations, premium culinary activations and more – showing up in the most elevated, yet accessible occasions.
Earlier this year, Peroni also activated around Hollywood’s biggest award show, airing a TV spot during the highly-viewed spectacle while continuing to show up with Peroni 0.0’s high-profile racing partnership and, more broadly, in top-tier moments through media, activations, and events throughout the summer.
“When it comes to Peroni, we’re elevating everyday moments with Italian style” said Benedict. “We want to invite consumers to embrace slowing down and savoring the moment, the Italian way. This is just the start as we bring la dolce vita to summer like never before.”