Vizzy looks to bring holiday cheer to delayed travelers

For travelers, few things are as frustrating as flight delays.

To take the sting out of holiday travel, Vizzy Hard Seltzer will reward travelers who experience airport delays during the biggest travel days of the season.

From Dec. 21 to 23, the brand will award 5,000 fliers who experience delays with $8 gift card they can use toward the purchase of Vizzy. Travelers can show proof of their delay at for a chance to receive the gift card.

“With flight delays and staff shortages, airline travel can be quite stressful this year. Vizzy’s a brand that always tries to bring positivity, so we want to make the most of a bad situation and spread holiday cheer when people need it most,” says Carol Krienik, associate marketing manager for Vizzy.

Vizzy will also pop up at two airports – Chicago-Midway International Airport and Denver International Airport – during the busy holiday week. The bars will be decked out in Vizzy’s signature bright orange, and travelers 21 and older can stop in to sample its array of hard seltzer flavors. Vizzy will be in Denver near gate G29 on Dec. 22, and at Midway near gate A7 on Dec. 23.

“We hope consumers who have never tried Vizzy before will stop in for a drink on us,” says Krienik.

Ranked as one of the nation’s top 20 fastest-growing brands in 2021 by Morning Consult, Vizzy continues to outperform the hard seltzer segment, posting 95% dollar sales growth for the year through Nov. 28, according to IRI multi-outlet and convenience store data. That’s while the hard seltzer segment as a whole grew 17.8%.

Overall, Molson Coors’ hard seltzer brands have gained nearly 172% in dollar sales versus the prior year, according to IRI.

Vizzy has vastly outperformed major competitors in the space so far this year, IRI data show: dollar sales for segment leader White Claw have declined 2.5%, Bud Light Seltzer has grew just 1% and Corona Hard Seltzer has fallen 13.2%.

“People keep coming back to Vizzy,” Krienik says. “They love our flavors, the inclusion of antioxidant Vitamin C and the little bit of brightness Vizzy brings.”