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Peter Frost
Peter Frost
Features
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Blue Moon gears up for 50th anniversary of Apollo 11 moon landing
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Miller Lite ramps up its competitive messaging vs. Bud Light; asks 'What Are You Holding?'
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Coors Light looking beyond advertising to boost sales
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Miller Lite-branded baseball illustrations ready for MLB Opening Day
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Can craft light lagers break through?
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Starting in June: More Beast for your buck
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Redd’s Wicked partners with Grand Theft Auto illustrator for new video spots
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Fan favorites Peach and Strawberry return to Redd’s lineup
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Henry’s Hard Soda unveils new television ads in time for summer hard soda spike
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Spirits companies cut prices in record 12 consecutive months
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Summer 2018’s hottest drink is rosé (cider)
Features
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Primed for growth, AC Golden Brewing names David Coors president
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Coors Light unveils updated television spots, a key pillar of turnaround strategy
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A more vibrant, optimistic Sol shines through in packaging refresh
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Want a better beer shelf? Understand what shoppers want
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Slim cans of Henry’s Hard Sparkling Water rolling out this week
News
Sales of build-your-own six-packs appear to be collapsing
News
Blue Moon blows the roof off of Applebee’s in January
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Beer’s biggest growth channel? The ubiquitous dollar store
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The best-selling new item in the West in 2017? Hop Valley’s Hop Mixer IPA variety pack
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Is a makeover coming for Busch and Busch Light labels?
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Gavin Hattersley announces his plan to retire
